Customer Acquisition Strategy: How 6 Social Media Agencies Gain Clients

Ignite Social Media offers complete-provider social media control, strategic planning, analytics, and more. They claim to show social advertising on its head every day, and with customers like Ziploc, Warner Brothers, Walgreens, Nike, The Body Shop, and more, that isn’t tough to consider. Ignite Social Media is a hundred% targeted on social advertising and marketing and has exquisite case research concerning Windows Live, FIAT, and Samsung Visual Display.

Ignite Social Media is over eight years old and we’ve never had a salesclerk. Virtually all of our leads are from inbound advertising, along with an extensive running a blog software that has helped us with search engine optimization because day 1. Now that we’re older, of direction, the opposite primary approach of having customers is thru phrase of mouth and referrals from contemporary and past customers or even past employees.

Sherman Lee, Co-Founder, and CEO at Good Audience

Good Audience

Good Audience is a social media corporation that pairs you with dedicated advertising assistants who look after your storytelling, audience increase, traffic, and ROI. They’ve labored with Kettle Brand chips, Import.Io, and extra. All of the Good Audience founders come from fantastic social media backgrounds, boasting follower growth in the tens of millions for Yahoo! And Blogger, among others.

Social media. It’s wherein anyone is hanging out and you may actually communicate to them instantly. I don’t assume there’s any other channel that allows that except bloodless calling. And you know the way humans hate it while you name them out of nowhere =)

Tania Nikitenko, Founder at TrueSocialMetrics

True Social Metrics

True Social Metrics isn’t a social media business enterprise, but they're a valuable player in the enterprise. Their tool allows social media companies to advantage actionable insight into their social performance, analytics, and ROI. Their software program suggests Conversation / Amplification / Applause quotes, top-performing content, the maximum authoritative influencers, and permits you to evaluate your social media profiles with the competition, examine their posting method, social media campaigns, followers, and analyze their nice practices.

Referrals and endorsement from enterprise leaders, mentions on meetings and meetups, social media. All this is sponsored up with the aid of Adwords remarketing, newsletters, paid advertising and marketing, content marketing, and many others. There’s a rule of 7 touchpoints: a capability purchaser touches base together with your logo on common 7 instances via different channels till she turns into your patron. That’s why you couldn't depend on just one channel to accumulate traffic, returned them up by an assorted p.C. Of channels.

Ian Mackie, Director of Social Media Advertising at Point It

Point It

Point It is a 33-character virtual advertising employer that makes a specialty of Paid Search Marketing, Search Engine Optimization, Display, Paid Social Advertising, and Website Development. They have been on Puget Sound Business Journal’s one hundred Fastest-Growing Private Companies and Inc. 5000 Fastest-Growing Private Companies in America 5 years in a row and have been featured on MarketingNW for their article at the ABC’s of B2B Social Media.

First and foremost, we start with our current SEM customers, which we’ve already built the agree with wanted to show them the fee of paid social. Outside of that, we've got a suitable advertising team that is continuously publishing new content related to social ads (webinars, whitepapers, etc.) to assist fill the funnel. Attending and speaking at meetings are another wonderful manner to network and meet capability clients.

Mojca Marš, Founder at Super Spicy Media

Super Spicy Media

Super Spicy Media is a social media advertising and marketing organization that ambitions to assist software program businesses, consultants, and on-line product creators manipulate their social media, generate new leads, and boom income on the way to make investments their time in different factors of their business. It becomes founded with the aid of Mojca after she lost her preceding activity at an advertising business enterprise, and in the first 12 months of business, she doubled her earnings.

Learn more about how Mojca unearths wonderful customers the use of social media in our Agency Advantage Podcast.

Actively looking for clients took up plenty of my time. After figuring out that, I constructed a machine for attracting customers instead of getting out and locating them.

There are three one-of-a-kind channels that entice maximum customers for Super Spicy Media — social media (in particular Twitter), my latest e-book, and referrals.

I built a strong presence on Twitter that has proven to be a splendid circulation of precise customers and additional earnings. I used authority-constructing and private brand to get me in which I am today.

My current book simply consolidated that authority and taken even more humans my way. Book income also is permitting me to grow a list of people I can use for launching future services or products.

Last but now not least, referrals have continually been the easiest manner of having new clients. I try to connect and give cost to as many humans as feasible. I need to end up their go-to social media source for them which necessarily results in more referrals and customers.

Rachel LaBerge, Operations Manager at Socially Smitten

Socially Smitten

Socially Smitten is a social media organization that offers social consulting, control, marketing, design, and extra. Their figure organization, Smitten Media, also offers net development, layout, search engine marketing, and other advertising services. Socially Smitten gives capacity clients with a loose quote to make sure social media is a superb healthy for their enterprise, and that they can get an ROI.

The high-quality and maximum efficient manner for our business enterprise to discover customers has been through phrase-of-mouth referrals. People be aware of a process well accomplished, and in an international full of limitless alternatives, a personal referral holds a whole lot of sway. There are increasingly more groups providing social media offerings and we stand proud of the group because we awareness on quality. Our aim is to create a cost for our customers. We try this by way of staying tuned-in to how their desires coincide with both current trends and validated techniques, capitalizing on our team’s creativity and know-how. As we evolve and develop as a corporation we will preserve to depend on phrase-of-mouth referrals to unfold the affection. We take satisfaction in what we create and paintings hard to make certain fascinating and successful campaigns for our clients.

Courtney Spritzer, COO & Co-Founder at Socialfly

Socialfly

Socialfly is a complete-carrier social advertising business enterprise that specializes in social PR. Co-founders Stephanie Abrams and Courtney Spritzer paintings with influential bloggers to help sell client’s manufacturers, and additionally provide innovative offerings and consulting. Socialfly has been featured in Bloomberg, Arise Entertainment, and Social Media Today, and the 2 co-founders authored a book on social media titled Like, Love, Follow.

We are always networking. We go to industry occasions and conferences to satisfy new people. We additionally do our own social media to help us attract new clients and create buzz for our company. This has helped us come to be very visible online for terms like “social media corporation”. Many of our leads come from inquiries via our website.

What did we omit?

Do you figure with a company or have customers of your personal? Share how you get customers inside the comments under or sense loose to ask any questions you could have.

Finally, a massive “Thank you!” to all the businesses that shared their customer acquisition approach and all of you who took the time to read this submit!